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Shade guide
Quick tips for choosing shades, finishes, and tools.
Shade & tool fit tips
Beauty essentials vary by skin tone, undertone, and application style. Use these quick guides to pick shades and brush sizes with confidence.
Undertone — Cool (pink/blue), warm (golden), or neutral
Coverage — Sheer for everyday, fuller for events
Brush size — Smaller heads for precision, larger for blending
Face & complexion
| Look | Suggested finish | Best for |
|---|---|---|
| Natural | Sheer / satin | Everyday base and skin tints |
| Polished | Medium / soft matte | Work and events |
| Full glam | Buildable coverage | Photos and night looks |
Eyes & lips
| Category | Tip | Try first |
|---|---|---|
| Eyes | Start with mid-tones, then deepen the outer corner | Earth-tone palettes |
| Brows | Match hair or go one shade softer | Dual-ended pencils |
| Lips | Blot once for lasting wear without heaviness | Satin lip gloss |